GTM (Global)
Latency & geo steering to the closest or fastest region.
Fast, resilient traffic steering — globally.
Route users to the healthiest, best-performing origins across regions and clouds. No infrastructure changes, just smarter decisions at the edge.
AnycastEdge reach
Health-awareSmart steering
FailoverAuto recovery
- Probes from many PoPs keep health & latency fresh.
- Policies: Dynamic (latency), Geo, Weighted, Failover, Random.
- Session affinity when flows need stickiness.
Capabilities
Global & local steering with real-time health — built for multi-cloud and hybrid apps.
LTM (Local)
Balance within a region via weighted/round-robin/least-requests.
Dynamic Steering
Measures RTT to pick the fastest healthy origin.
Failover & Pools
Primary/backup pools; automatic failover on degradation.
Geo / Country Rules
Pin traffic for residency, sovereignty, or compliance.
Session Affinity
Cookie stickiness with TTL where stateful flows require it.
L7 Health Checks
HTTP/HTTPS probes; tune method, headers, code & body.
Analytics & APIs
Health, routing, failovers & latency; automate via API/Terraform.
How it works
- Edge entry. Anycast brings the user to the nearest Cloudflare data center.
- Policy decision. The LB evaluates health & policy (latency, geo, weights, failover).
- Origin selection. A healthy, optimal origin is chosen; session affinity applied if enabled.
- Continuous feedback. Probes refresh health/RTT so future decisions stay optimal.
Dynamic
Minimize user-to-origin RTT with live edge measurements.
Geo
Keep requests in a region/country for data residency.
Failover
Prefer primary; shift to backup on unhealthy status.
Benefits
Global Availability
Route around failures with multi-region, multi-cloud pools.
Higher Uptime
Proactive L7 checks + automatic failover reduce MTTR.
Performance
Latency-aware routing finds the fastest healthy path.
Resiliency
Isolate bad origins; weight traffic for safe rollouts.
Cloud Agnostic
Unify AWS/GCP/Azure/on-prem — decisions at the edge.
Cost Control
Steer by weights/regions to manage egress & capacity.
Operational Clarity
Analytics expose health, routing choices & impact.
Simple Ops
Configure once; automate at scale with APIs/Terraform.